Description
by
Kaled K. Hameide (Author)
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as “mass customization” and “M-branding,” to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Author Biography
Kaled K. Hameide is based at Montclair State College.
Number of Pages: 304Dimensions: 0.7 x 9.5 x 7.3 INIllustrated: YesPublication Date: February 14, 2011
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