Description
Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capitalyou have customersyou can strike back.
In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own gameto build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.
And dont stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your companys growth engine for years to come.
The next Unicorns dont have to come from Silicon Valley. Regardless of your companys industry, geography, or history, they can come from you. Whether youre the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this books proven method, you can unleash the Unicorn within.
Author: Linda K. Yates
Binding Type: Paperback
Publisher: Harvard Business Review Press
Published: 10/25/2022
Pages: 336
Weight: 2.05lbs
Size: 7.40h x 9.40w x 0.80d
ISBN: 9781633698680
Language: English
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