Description
I wish we had this book forty years ago! Ben Cohen, co-founder, Ben & Jerrys
An action-oriented approach for businesses to solve the worlds most urgent social problems and benefit from doing so.
More than a year into a global pandemic, profit and shareholder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do good, do more, and do better. In Change for Good, Paul Klein shows how companies must move beyond what he calls corporate social responsibility light and demonstrate how they can help solve social problems that have been defined as UN Sustainable Development Goals.
Change for Good is a new system for making social change through business that reflects Pauls experience over the last 35 years. One of the core principles of Change for Good is including people with lived experience of social problems in identifying promising solutions and collaborating to bring these solutions to life. This methodology can create impactful and sustainable social change in society in ways that arent possible when executives make decisions in their boardrooms that are intended to impact the lives of vulnerable people.
Through personal experiences, case studies, and practical tools, Change for Good will inspire readers and their organizations to make the shift from a passive social responsibility to taking action to help solve the worlds most pressing social problems.
Author: Paul Klein
Binding Type: Hardcover
Publisher: ECW Press
Published: 03/15/2022
Pages: 272
Weight: 1.15lbs
Size: 9.30h x 6.31w x 0.90d
ISBN: 9781770416314
Language: English
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