Description
by
Supriya Pathak (Author)
The new era of social media advertising is here. It has created powerful opportunities to tell brand stories at scale, in context and direct to your target audiences online in a meaningful way. Digital ad spend is only going to continue to grow. It is no longer optional but now essential to leverage your marketing spend with targeted ads and digital campaigns across all social media is rapidly developing and increasingly assuming a significant role in the lives of consumers, especially the youth. Since the youth are growing up in a world of new and rapidly changing technologies, they are more likely to make use of the new media in their daily activities. Over the past decade, marketers have been actively targeting the youth market, since this market is a demographically and economically more attractive and rewarding the enormous marketing potential, growing usage and widespread progression of social media, it is apparent that marketers have not fully capitalized on this opportunity and are hesitant to using social media as a medium for influencing purchasing behavior and conducting marketing .This book explains how to social media advertisement, influence the customer behaviour. The book explains when and why social media advertisement is necessary and then the strength of social media: likability, trustworthiness, and a great cause.
Number of Pages: 180Dimensions: 0.38 x 9 x 6 INPublication Date: May 14, 2019
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