Description
Theres a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Author: Paul Cash, James Trezona
Binding Type: Paperback
Publisher: Practical Inspiration Publishing
Published: 04/27/2021
Pages: 216
Weight: 0.62lbs
Size: 8.40h x 5.50w x 0.90d
ISBN: 9781788602518
Language: English
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