Description
What to Say, How to Say It, Why It MattersIf you’re trying to sell something-whether it’s a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn’t want to hear on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Author: Michael Maslansky
Publisher: Prentice Hall Press
Published: 5/3/2011
Pages: 288
Binding Type: Paperback
Weight: 0 lbs
Size: 0″ H x 0″ L x 0″ W
ISBN: 9780735204560
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