Description
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by
Guerric de Ternay (Author)
NEW VALUE PROPOSITION DESIGN
A strong value proposition should get your customers interested in buying your products without requiring you to over-engineer your sales and marketing efforts.
There’s such a big difference
when you make something people want versus trying hard to convince them to buy what you’ve made. When you reach product-market fit, selling becomes easy and your customers become your best ambassadors. It’s almost as if you could sit back and relax.
With The Value Mix, you will discover the joy of
creating products that resonate deeply with your audience.
WHAT’S INSIDE THE BOOK
In this book, you will learn:
✓
How to master empathetic user research to uncover deep insights about customer needs and preferences
✓ A proven framework to
decode what your customers really want and why
✓
How to create journey maps to design your value proposition from a user-first perspective
✓ A technique to
identify who are your real competitors and how you can win over them
✓
How to articulate your product’s unique value in a way that engages your audience, sparking their interest and desire
✓ What it takes to
unlock the power of storytelling to elevate your product’s appeal, crafting narratives that inspire and attract by highlighting the impact of your product
This book is crafted for entrepreneurs, designers, and product managers seeking to bridge the gap between a good starter idea and a great product.
LOOKING TO GROW YOUR BUSINESS?
Acting as the
perfect companion to the
lean startup methodology, the
design thinking process, and
customer development research, The Value Mix equips you with that additional edge, enabling you to succeed in value proposition design.
Get The Value Mix now and
unlock the secret to creating products that people want to buy!
Number of Pages: 116Dimensions: 0.24 x 8 x 5 INPublication Date: January 13, 2019
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